South Korean gaming giant Krafton outlined its strategic plans for 2024 at its internal Krafton Live Talk event, revealing a focus on franchising its flagship PUBG IP. They also want to increase investment in AI technology and a steady stream of new game releases.
As announced on the Krafton website, this year marks the start of Krafton’s “Scale-up the Creative” strategy. The company aims to discover and expand new gaming experiences for the global market. This translates to a pipeline of 20 games in development, including mobile versions of Dark & Darker and Dinkum, alongside titles like Project Black Budget and Subnautica 2. Dark & Darker Mobile and Enjoy are slated for release in 2024.
As discovered by Insider-Gaming, Krafton’s crown jewel, PUBG: BATTLEGROUNDS, will see continued investment and expansion. The company plans to franchise the Battleground IP, build a dedicated platform ecosystem, and implement a long-term brand strategy. This involves diversifying the PUBG product lineup with new games and ramping up development through internal and external studios and outsourcing.
“As Krafton already possesses the world’s highest level of AI R&D capabilities, it is predicted that it can not only improve production efficiency but also provide new user-centered experiences.”
Krafton website (Translated by Google Translate)
Artificial intelligence also takes center stage in Krafton’s vision. Deep learning technology is viewed as a transformative force, and the company intends to integrate it into the development process. This is expected to streamline production and foster novel user-centered experiences.
Beyond PUBG and AI, Krafton is committed to expanding in India. The success of Battleground Mobile India has cemented the company’s position. They have further plans to expand and bolster publishing and e-sports initiatives within the region. Krafton is starting 2024 aggressively, trying to become a bigger name in gaming, which may work. However, the use of AI tends to be looked down upon. We’ll have to wait and see how gamers will like knowing that these games actively use AI.
